How To Use Social Media To Grow Your Mortgage Business

In this episode of The Loan Officer Playbook Podcast, we sit down with Seth Bellas, a dynamic branch leader who’s redefining what it means to succeed in the mortgage industry. Seth shares how communication, consistency, and leadership through action are the cornerstones of his growth strategy.

Key Takeaways

• Communication Over Salesmanship
  You don’t need a traditional sales background to succeed in mortgage. Seth credits his English degree and communication skills as the foundation for building trust, connecting with clients, and standing out in a relationship-driven industry.
  
  

• Systematizing Referral Relationships
  Seth shifted from cold calls and one-off coffee meetings to implementing consistent, scalable systems that keep referral partners and clients engaged—proving that showing up regularly matters more than doing everything perfectly.
  
  

• Consistency is King in Content Creation
  Though content creation is intimidating at first, Seth encourages originators to embrace imperfection and start. His strategy is built around consistency, thought leadership, and adding value—especially on platforms like Instagram.
  
  

• Leverage Your Team Through Example
  Seth leads by doing. By building his own brand and showing the benefits of content, he inspires his team to follow suit. His leadership philosophy: don’t ask your team to do something you’re not already doing.
  
  

• Proactive Growth Through Client Retention
  Seth’s team saw a 50%+ increase in purchase volume by re-engaging past clients through postcards, follow-ups, and personalized touches. A key script he uses: “Is there anything that would prevent me from being your lender?”—a powerful way to secure commitment early.

For more insights from Seth Bellas, listen to the full episode on The Loan Officer Playbook Podcast!