EP 6
How To Use Social Media To Grow Your Mortgage Business
Seth Bellas
Feb 27, 2025
Loan Officer, Canopy Mortgage
In this episode of The Loan Officer Playbook Podcast, we sit down with Seth Bellas, a dynamic branch leader who’s redefining what it means to succeed in the mortgage industry. Seth shares how communication, consistency, and leadership through action are the cornerstones of his growth strategy.
Key Takeaways
Communication Over Salesmanship
You don’t need a traditional sales background to succeed in mortgage. Seth credits his English degree and communication skills as the foundation for building trust, connecting with clients, and standing out in a relationship-driven industry.Systematizing Referral Relationships
Seth shifted from cold calls and one-off coffee meetings to implementing consistent, scalable systems that keep referral partners and clients engaged—proving that showing up regularly matters more than doing everything perfectly.Consistency is King in Content Creation
Though content creation is intimidating at first, Seth encourages originators to embrace imperfection and start. His strategy is built around consistency, thought leadership, and adding value—especially on platforms like Instagram.Leverage Your Team Through Example
Seth leads by doing. By building his own brand and showing the benefits of content, he inspires his team to follow suit. His leadership philosophy: don’t ask your team to do something you’re not already doing.Proactive Growth Through Client Retention
Seth’s team saw a 50%+ increase in purchase volume by re-engaging past clients through postcards, follow-ups, and personalized touches. A key script he uses: “Is there anything that would prevent me from being your lender?”—a powerful way to secure commitment early.
For more insights from Seth Bellas, listen to the full episode on The Loan Officer Playbook Podcast!
Watch the Episode Here
Links from the Show
Seth's Information:
Website: Canopy Mortgage
Instagram: @theclearmortgageguy
Facebook: Seth Bellas
LinkedIn: Seth Bellas
More Episodes

EP 14
How To Build a Scalable Mortgage Business With Systems and Sales
John Jurkovich
Jul 24, 2025

EP 13
How Top Loan Officers Are Using AI to Do More With Less
Jake Vermillion
Jul 17, 2025

EP 12
Curing Mortgage PTSD With Better Systems and Service
Fabion Medhanie
Jul 10, 2025

EP 11
Mission Over Commission: Mortgage Lending with AI, Empathy, and Service
Nate Valdez
Jul 3, 2025

EP 10
More Referrals, Less Guesswork: A Data Playbook For Mortgage Pros
Thomas Seelbinder
Jun 26, 2025

EP 9
How To Navigate Complex Loans and Changing Guidelines
Drew Brenner
Jun 19, 2025

EP 8
Mastering Client Follow Ups
Erin Barrows
Mar 12, 2025

EP 7
The State of the Mortgage Lending Industry
Coby Hakalir
Mar 7, 2025

EP 6
How To Use Social Media To Grow Your Mortgage Business
Seth Bellas
Feb 27, 2025

EP 5
Every Loan Officer Should Be A Mortgage Educator
Tammy Hajjar Miller
Feb 13, 2025