The Loan Officer Playbook Podcast

The Loan Officer Playbook Podcast

EP 14

How To Build a Scalable Mortgage Business With Systems and Sales

John Jurkovich

Jul 24, 2025

Founder, The Mortgage Broker Builder CEO1440

In this episode of The Loan Officer Playbook Podcast, we sit down with John Jurkovich, the Founder of The Mortgage Broker Builder CEO1440. John's a 25+ year mortgage veteran who's helped build teams at Rocket, led brokerages, and now coaches LOs on how to grow sustainable, scalable businesses. John shares why longevity, systems, and sales process—not just lead gen—are the real keys to success in today’s market.

Whether you're an LO closing 2 loans a month or scaling to 20, this conversation is packed with practical advice on how to think long-term and build the business (and life) you want.

Key Takeaways

  • Longevity Starts with Clarity
    John shares his “Project 100” mindset: everything in your business should serve your 100-year-old self.

  • Community Replaces the Cubicle
    In a remote world, growth happens when you intentionally build or join communities for osmosis and learning.


  • Sales Isn’t Dead—Bad Sales is
    Most LOs score a 3–5/10 on sales. Learning how to guide (not push) improves conversion dramatically.


  • Systems Scale Service
    You can scale high-touch relationships…if your processes are dialed in and consistent.


  • Find Your Constraint and Fix it
    Every LO has one key bottleneck. Find it, focus on it, and solve it before scaling.

For more insights from John Jurkovich listen to the full episode on The Loan Officer Playbook Podcast!

Watch the Episode Here

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